What if I don’t have a Kindle?

I’ve already heard it.  “Why are you only publishing to Kindle eBook, I have a Nook!”  My answer is that I would love to publish to Nook, and Kobo, iBooks, Sony eReaders, etc.  And I will be in the near future.  But there is a method to the madness.   question-mark

You see, Amazon is where little known authors thrive.  As a consumer, when you hop on Amazon to look for books, I’m sure you’ve noticed they give you suggestions.  The same is true for the other eBook stores as well, however, there is a major difference between Amazon and all the rest.  When you see those suggestions from Amazon, they are based on your buying habits and the past books that you have purchased, and Amazon is going to fill that suggestion space with the book that the consumer is most likely to purchase.  

It does not matter if you are Dan Brown and have sold 200 million books, or Dave Antocci and have sold 2000 books.  If Amazon looks at the consumer’s buying habits and determines that she would be more likely to purchase Dave Antocci’s book, that is the book they are going to put in that space. It is a truly level playing field on the Amazon platform.

Barnes & Noble and all the rest still operate like a brick and mortar book store that has the tables of new releases from big publishing houses at the front of the store, and the lesser-known authors buried on the shelves.  As I understand it, their suggested books space is bought by the publishing houses, so they are going to hit you in the face with Dan Brown until you buy it.  (Let me say, I’m not picking on Dan Brown.  He is one of my favorite authors, I have read every book he’s ever published, and I would love to achieve even a fraction of the success that he has had.  He has worked hard to get where he is, and kudos to him!  But I digress.)

For this reason, it is near impossible for a new author to gain a foothold in those book stores.  

So Dave, why not make them available anyway, so the people who do know about you can buy them?

The reason goes back to Amazon.  By giving Amazon exclusivity to the eBook distribution, they in turn offer great opportunities to help market the book.  So as a brand new author, the advantages of being exclusive to Amazon far outweigh the sales missed through the other outlets.  The good news is that their exclusive distribution rights run out in 90 days, so in October ESCAPE will be available on Nook, Kobo, and everywhere else!  For now, if you have a Nook (like my wife) or another device, I am sorry – but you can always buy the paperback!  

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